Comments for Sharon O'Dea

Comment on The (anti) social intranet at #ukgc12 by Sharon O'Dea

Sharon O'Dea — Mon, 30 Jan 2012 12:59:23 +0000

Mike – absolutely. Social media being heaped upon an organisation for its own sake is destined for failure. It needs to help people to do their jobs more easily, and be linked to business objectives.

Like any new intranet functionality, time spent talking to potential users about what they actually want and need is time well spent.

Comment on The (anti) social intranet at #ukgc12 by Sharon O'Dea

Sharon O'Dea — Mon, 30 Jan 2012 12:55:48 +0000

Thanks, James. I thought I’d best get out quickly, or it’d languish in the draft folder forever. No time like the present and all that.

Comment on Declining trust defines new role for intranets by Sharon O'Dea

Sharon O'Dea — Mon, 30 Jan 2012 12:41:24 +0000

I absolutely agree. Companies which don’t allow their staff to speak on their behalf – and equip them to do so – are really missing a trick.

In many industries, particularly financial services, there is understandable nervousness about regulation, but in my view this is something that should be worked through as a matter of urgency. It’s real bank employees who will help win the PR battle, not CEOs and official spokespeople.

Comment on Declining trust defines new role for intranets by Simon Thompson (@thompsonsimon)

Simon Thompson (@thompsonsimon) — Sun, 29 Jan 2012 23:35:13 +0000

A really good post Sharon.

Just this week I was talking to someone from an organisation that has one of the most trusted workforces in the country. But that organisation doesn’t trust its workforce to use social media at all. This is sad because of the incredible potential they collectively have to connect with the public at large, and for the public then to communicate onwards.

I’d agree that good external communication starts with good internal communications. Either help your staff find the language that best does that, or they will find their own language which almost certainly won’t.

Comment on Declining trust defines new role for intranets by Intranet Lounge

Intranet Lounge — Sun, 29 Jan 2012 20:15:28 +0000

Declining trust defines new role for intranets – Sharon O’Dea…

This article has been submitted to Intranet Lounge – Trackback from Intranet Lounge…

Comment on The (anti) social intranet at #ukgc12 by Surevine : blog

Surevine : blog — Thu, 26 Jan 2012 19:39:16 +0000

[...] O’Dea, Intranet Manger at the Houses of Parliament (check out her blog on the same session) made the case for what she, tongue in-cheek, called the “anti-social [...]

Comment on The (anti) social intranet at #ukgc12 by Mike Grafham (@mgrafham)

Mike Grafham (@mgrafham) — Sat, 21 Jan 2012 11:45:14 +0000

(Disclosure – I run Yammer’s Customer Success team for EMEA). Great view, and sorry we couldn’t be at the session yesterday to discuss further (we’re here on Saturday though!). I really like your point that ‘social is not an outcome’ and this is something we work closely with our customers to achieve. To add to your points, we see active sponsorship and participation from someone at or near the top of the organisation also being key, having a clear purpose that’s something other than “isn’t social media awesome” , linked to business objectives, as well as having moderation of the network and engagement with the people in the organisation to help get those objectives realised further. There’s some blog posts on adoption at http://blog.yammer.com/blog/best-practices , if this helps!

Comment on The (anti) social intranet at #ukgc12 by James Coltham

James Coltham — Fri, 20 Jan 2012 16:35:16 +0000

Some really good stuff here Sharon, and I’m impressed by how quickly you got this out!

Comment on You shape your intranet. Thereafter, it shapes you. by De belangrijkste intranettrends voor 2012 - Frankwatching

De belangrijkste intranettrends voor 2012 - Frankwatching — Wed, 18 Jan 2012 08:01:36 +0000

[...] You shape your intranet. Thereafter it shapes you – By Sharon O’Dea [...]

Comment on Internal communications teacamp by Networking for #intranet managers | Intranetizen

Networking for #intranet managers | Intranetizen — Tue, 17 Jan 2012 12:01:23 +0000

[...] Internal Communications Teacamp: Another free-to-attend group, this time co-founded by me. These bi-monthly meetups are open to all IC professionals in all sectors. Each time one or more attendees will share a case study, share ideas, natter about comms and drink tea. Past meetings have covered low-cost digital comms, evaluation and measurement, and communicating with hard-to-reach groups. [...]