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	<title>Sharon O&#039;Dea &#187; technology</title>
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		<title>Sharon O&#039;Dea &#187; technology</title>
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		<title>A stimulating start to CityCamp London</title>
		<link>http://sharonodea.co.uk/2010/10/11/a-stimulating-start-to-citycamp-london/</link>
		<comments>http://sharonodea.co.uk/2010/10/11/a-stimulating-start-to-citycamp-london/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 14:20:20 +0000</pubDate>
		<dc:creator>Sharon O'Dea</dc:creator>
				<category><![CDATA[government]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[citycamp]]></category>
		<category><![CDATA[london]]></category>

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		<description><![CDATA[I spent the weekend at CityCamp London, a three day unconference aimed at making London a better place. Brilliantly organised by Futuregov, this was the latest in the worldwide series of City Camps since the movement was started by Kevin Curry earlier this year. The first day was billed as “Stimulate”, and the speakers certainly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sharonodea.co.uk&amp;blog=9007078&amp;post=351&amp;subd=sharonodea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I spent the weekend at CityCamp London, a three day unconference aimed at making London a better place. Brilliantly organised by <a title="Futuregov" href="http://wearefuturegov.com/" target="_blank">Futuregov</a>, this was the latest in the worldwide series of <a title="City Camp" href="http://barcamp.pbworks.com/CityCamp" target="_blank">City Camps</a> since the movement was started by <a title="Kevin Curry" href="http://kevincurry.blogspot.com/" target="_blank">Kevin Curry</a> earlier this year.</p>
<p>The first day was billed as “Stimulate”, and the speakers certainly met that brief. Leo Boland, Chief Executive of the GLA, began by exploring the concept of ‘the good city’, drawing on the work of geographer <a href="http://www.dur.ac.uk/geography/research/groups_and_clusters/?mode=staff&amp;id=326">Ash Amin</a>. Amin describes the city as a machine, and technology as the life support system of the city. It changes how we look at the city. It helps inform our ideas of past and present, and changes how we appear in the world.</p>
<p>He was followed up by John Tolva’s mind-bendingly brilliant talk on Unmaking Urban Mistakes, looking at system design and the networked city. You can (and, in my view, should) <a href="http://www.ascentstage.com/archives/2010/07/lessons_from_un.html">read the whole talk here</a>.  I took away a lot of lessons from this session, particularly on unintended consequences of systems and how we can learn from system failure.</p>
<p>Central to Tolva’s thesis is the role of data. An involved community equipped with data is better able to ask the hard questions. To my mind this applies to any community – whether in a city, an organisation, or a geographically dispersed interest group. Data-centred consultation allows people to interact and debate around a common set of facts.</p>
<p>Next up, Matt Jones from Berg on ‘Vertigo: standing on top of the 21<sup>st</sup> century in one of the world’s biggest cities’. Vertigo, in this context, is not fear of heights but fear of scale; the sheer scale of the city and the complexity of its systems frightens us. He proposed the concept of a ‘macroscope’, something which will allow us to see the aggregated whole as well as the detail. Technology allows us to see the detail as well as the whole system; he gave the example of <a href="http://berglondon.com/projects/hat/">Here and There</a>, a horizonless map which shows the whole plan but where the perspective changes as you approach.</p>
<p>What Jones is advocating here is pragmatism.  So for instance he talked about <a href="http://www.shirky.com/writings/situated_software.html">Clay Shirky’s essay on situated software</a>, which suggests we make software good enough for its own context if you want to make it happen. Make software for *your* street, not *the* street, and it stands half a chance of getting off the ground.</p>
<p>We also need to solve vertigo problem if we want to engage people with the issues. Here Jones borrowed the concept of <a href="http://en.wikipedia.org/wiki/Synecdoche">synecdoche</a> from the world of literature.  Synecdoche means making the part represent the whole; we need to make big, terrifying data digestible by real people if we want them to engage with it. By making it human scale, we take away the vertigo that disengages.</p>
<p>Later we moved on to an interview-type session with the <a href="http://www.matthewtaylorsblog.com/">RSA’s Matthew Taylor</a> talking to <a href="http://www.stevereed.org.uk/">Cllr Steve Reed</a> from Lambeth Council, <a href="http://www.carolinepidgeon.org/">Caroline Pidgeon</a> from the London Assembly and an opposition councillor from Harrow Council. This was probably the low point of the day, and not just because of the parallel debate about Twitterfall which was taking place on the twitter back channel at the same time.</p>
<p>The conversation seemed to get stuck on the idea that councillors have so many more ways to get in touch with people than they used to – e.g. email, text, Twitter, Facebook. That’s true, but what they were really saying is that there are so many more ways for councillors to talk TO people. At one point we were even on the topic of why email is better than letters – which, given it was a room full of 200 geeks few of whom have sent a letter in the last decade, was simply bizarre. The panel admitted politicians are now putting up barriers to deal with the deluge of communication. To my mind this is a move in exactly the wrong direction; what we need is to move to open platforms and actually have two-way conversations.</p>
<p>Consultation surveys and email do not equal web 2.0, however much councillors like to think it does. In the Q&amp;A following I asked what we can do to improve the understanding of IT amongst those leading local authorities – both elected representatives and leading officers. <a href="http://www.computerweekly.com/Articles/2010/01/08/239883/Bad-websites-cost-councils-16311m-a-month.htm">Bad websites cost councils in the UK £11m per month in abandoned transactions</a> and unnecessary phone/in person-contact. In my experience one of the main reasons council websites are bad is that those procuring them don’t understand online and don’t know what they need to do to make web work. It was disappointing that the panel didn’t really answer the question.</p>
<p>To close up we had three lightning-fast talks from <a href="http://www.annemccrossan.com/Home.html">Anne McCrossan</a>, <a href="http://www.nesta.org.uk/">Nesta</a>’s Philip Colligan then <a href="http://www.onroadmedia.org.uk/">Nathalie McDermott</a>, who I could listen to all day. These events can often end in navel-gazing as we lazily assume others think and do things just like us. Talking about her work with disengaged groups, such as men in prison and the gypsy traveller community, was an essential reminder that for many groups there are significant barriers to adoption, access and engagement which have to be overcome.</p>
<p>Sydney’s <a href="http://civictec.org/">CivicTec</a> gave us an international perspective on using technology to meet social need. This highlighted some cracking projects, such as a project to connect refugees across borders.</p>
<p>Finally, we heard from <a href="http://www.younglambeth.org/lyc1/Youth-Mayor.aspx">Lambeth’s Youth Mayor</a> and the borough’s Member of the <a href="http://www.ukyouthparliament.org.uk/">UK Youth Parliament</a>. Taking a campaigns-based approach and setting aside a budget, this is a refreshing example of proper youth consultation rather than the box-ticking exercises so many local authorities are guilty of. Other councils take note.</p>
<p>All in all, a highly stimulating afternoon, and an excellent point to kick off the collaborative discussions the following day. If I were to sum up what I learned, it’s probably that <strong>literacy plus agency equals active, engaged communities</strong>. The role of technologists and communicators is to make this simple – to identify needs, to consult with communities and users and develop solutions to social problems that are tailored to their contexts.</p>
<p>I’m aiming for two more blog posts in the next couple of days, one on the “Collaborate” day (specifically, the sessions I went to), and another with my thoughts on the event as a whole and some esoteric stuff on our relationship with place which I’ve been thinking about since. But I figure if I don’t publish this first post now I never will. So here it is.</p>
<p>CityCamp all over the internets:</p>
<ul>
<li><a title="City Camp London site" href="http://citycampldn.govfresh.com/" target="_blank">City Camp London site</a> including agenda and so on</li>
<li><a title="Content on Posterous" href="http://ccldn.posterous.com/" target="_blank">City Camp content</a> aggregated on Posterous</li>
<li><a title="ccldn Twitter stream" href="http://twitter.com/#search/%23ccldn" target="_blank">Twitter stream</a> on the #ccldn hashtag</li>
<li><a title="Futuregov" href="http://wearefuturegov.com/" target="_blank">Futuregov</a> the group that organised City Camp London</li>
<li><a title="CityCamp" href="http://barcamp.pbworks.com/CityCamp" target="_blank">CityCamp</a> worldwide site</li>
<li><a title="Day 1" href="http://www.flickr.com/photos/paul_clarke/sets/72157625120025084/with/5061979393/" target="_blank">Photos from Paul Clarke</a> on Flickr, including the now-traditional unflattering shot of me engrossed in Twitter</li>
<li><a title="Presentation" href="http://www.ascentstage.com/archives/2010/07/lessons_from_un.html" target="_blank">Presentation from John Tolva</a> on Unmaking Urban Mistakes</li>
</ul>
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			<media:title type="html">Sharon O&#039;Dea</media:title>
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	</item>
		<item>
		<title>Intranets and urban sprawl: a postcard from down under</title>
		<link>http://sharonodea.co.uk/2009/12/29/postcard-from-down-under/</link>
		<comments>http://sharonodea.co.uk/2009/12/29/postcard-from-down-under/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 21:41:23 +0000</pubDate>
		<dc:creator>Sharon O'Dea</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[internal comms]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[internal communications]]></category>
		<category><![CDATA[intranet]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[sydney]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[urban sprawl]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://sharonodea.co.uk/?p=181</guid>
		<description><![CDATA[This month I&#8217;m taking a bit of a break before starting my new job  in the new year. In desperate need of some sunshine, I jetted off to Sydney, Australia. After spending some time lolling about on the beach, throwing shrimps on the barbie and wandering around town wearing a hat with corks on, I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sharonodea.co.uk&amp;blog=9007078&amp;post=181&amp;subd=sharonodea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This month I&#8217;m taking a bit of a break before starting my new job  in the new year. In desperate need of some sunshine, I jetted off to Sydney, Australia.</p>
<p>After spending some time lolling about on the beach, throwing shrimps on the barbie and wandering around town wearing a hat with corks on, I decided to head out of the city for the obligatory bush walk.</p>
<p>As I drove out of the city in search of some bush to hike in, I realised that Sydney is <em>huge</em>. It takes literally hours to reach the city limits. My (Australian) host explained that this is a result of <a href="http://en.wikipedia.org/wiki/History_of_Sydney">Sydney&#8217;s short history</a>.</p>
<div class="wp-caption alignright" style="width: 250px"><a href="http://www.flickr.com/photos/highgateharridan/4207066522/"><img title="Sydney" src="http://farm3.static.flickr.com/2766/4207066522_5efab31293_m.jpg" alt="Sydney" width="240" height="180" /></a><p class="wp-caption-text">Sydney: this is where it all began</p></div>
<p>You see, although the area around what&#8217;s now Sydney Harbour was home to Aboriginal settlements for many hundreds of years, the modern city is a relatively new one.  The roots of today&#8217;s city began with the arrival of the <a href="http://en.wikipedia.org/wiki/First_Fleet">First Fleet</a> in 1788. This was a ragtag band of soldiers, convicts and a few entrepreneurs looking to make a few quid.</p>
<p>They set up camp in the area that is now central Sydney, naming it New Albion. From these humble beginnings the city has grown. And grown. And grown.</p>
<p>As a city built largely in the age of the car, on land that is seemingly limitless, Sydney has  become characterised by <a href="http://en.wikipedia.org/wiki/Urban_sprawl">urban sprawl</a>. In fact, it&#8217;s now<a href="http://en.wikipedia.org/wiki/World%27s_largest_urban_agglomerations_according_to_the_United_Nations_World_Urbanization_Prospects_report"> the third-largest urban agglomoration in the world</a>.</p>
<p>It struck me that the story of Sydney is very much like that of your average corporate intranet. Most began life, like New Albion, as a bit of a side project, with no clear aims or objectives.</p>
<div class="wp-caption alignnone" style="width: 468px"><a href="http://farm3.static.flickr.com/2348/2500716406_b6bbfb7dac_o.jpg"><img class="   " title="Sydney's urban sprawl" src="http://farm3.static.flickr.com/2348/2500716406_b6bbfb7dac_o.jpg" alt="Sydney's urban sprawl" width="458" height="263" /></a><p class="wp-caption-text">Sydney&#39;s urban sprawl 1917-2031: a bit like your intranet</p></div>
<p>And just as land and resources seemed limitless to those looking for their quarter-acre plot on which to build a family home in Sydney, so too does seemingly limitless server space encourage intranets to grow exponentially.</p>
<p>An explosion in car ownership enabled Sydney to grow to its present proportions. Similarly, the emergence of piss-easy CMSs meant that anyone can be an intranet&#8217;s content author, allowing them to add to the urban sprawl of your corporate intranet.</p>
<p>So, just like Sydney, the history of many intranets means they&#8217;ve become bloated and difficult to navigate.</p>
<p>But this is where my metaphor falls down.  Sydney householders would certainly be a bit miffed if you were to knock their homes down or move them to somewhere a bit more sensible. But for intranets, that&#8217;s certainly possible.</p>
<p>Here&#8217;s are some ways to prevent or fix urban sprawl on your intranet:</p>
<ol>
<li><strong>Decide what your intranet is for.</strong> An obvious point, perhaps, but it&#8217;s important to set clear objectives for your intranet.  Think not only about what you want to achieve, but how the intranet will help you get there. Be both specific and realistic.</li>
<li><strong>Get to know your audience.</strong> The intranet should reflect the culture of the organisation. Adding discussion groups to your intranet will not make people want to participate if there is no existing culture of participating within the organisation. Find out what users want, but speak also to those who don&#8217;t use the intranet much to find out why.</li>
<li><strong>Best before end. </strong>Set expiry dates for all content pages, with owners or authors required to review them at set intervals to ensure they&#8217;re still accurate and up-to-date.</li>
<li><strong>Is this yours?</strong> Pages without owners are the intranet equivalent of those boarded-up houses along the North Circular. If no one cares enough about the content to take responsibility for it, it&#8217;s likely few would miss it if you were to delete it.</li>
<li><strong>Remember the law of diminishing returns.</strong> Every additional piece of content                added to your intranet makes it a little bit harder for the user to                find the actual information they need.</li>
<li><strong>Help people find their way around.</strong> Investing some time and money in getting your information architecture right will soon pay for itself.  Don’t just rely on the main menus, though: use the left-hand navigation lists and the footer of each page too. Help people get back to the section home<em></em>,  the home page<em></em>, and to other related<em><em></em></em><em><em> </em></em>pages. But people have different ways of looking for things, so a good search engine and A-Z are needed too.</li>
<li><strong>Raze your city to the ground.</strong> It&#8217;s not an option that&#8217;s open to city planners, but there are strong arguments for scrapping your intranet and starting again. A clean slate gives you the chance to get your information architecture and governance structures right, before developing your content from scratch so it really meets the needs of your audience. This nuclear option is an expensive one, but one that shouldn&#8217;t be dismissed entirely.</li>
</ol>
<p>Over the coming months I&#8217;ll be thinking a lot more about intranets and how we can make them better. What are your tips for keeping your intranet fit for purpose?</p>
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			<media:title type="html">Sharon O&#039;Dea</media:title>
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			<media:title type="html">Sydney</media:title>
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			<media:title type="html">Sydney&#039;s urban sprawl</media:title>
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		<title>First thoughts on Google Wave</title>
		<link>http://sharonodea.co.uk/2009/10/14/first-thoughts-on-google-wave/</link>
		<comments>http://sharonodea.co.uk/2009/10/14/first-thoughts-on-google-wave/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 12:11:17 +0000</pubDate>
		<dc:creator>Sharon O'Dea</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[wave]]></category>

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		<description><![CDATA[The geek community have been all a-fluster since the launch of Google’s latest big project, Google Wave, to a select group of 100,000 testers. Google Wave is probably best described as a collaboration platform, bringing together the key functionality from email, instant messaging, shared documents and multi-media content. Google themselves say it’s ‘what email would [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sharonodea.co.uk&amp;blog=9007078&amp;post=154&amp;subd=sharonodea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The geek community have been all a-fluster since the launch of Google’s latest big project, <a href="http://wave.google.com/">Google Wave</a>, to a select group of 100,000 testers.</p>
<p>Google Wave is probably best described as a collaboration platform, bringing together the key functionality from email, instant messaging, shared documents and multi-media content. Google themselves say it’s <em>‘what email would be like if it had been invented now’</em>.</p>
<p>After a long week wondering if Google Wave invites would be retro by the time I got one, mine finally arrived. At last I was one of the chosen few. My initial enthusiasm for it was tempered a bit when I realised the only other person I knew with an invite was <a href="http://davepress.net/">Dave Briggs</a>, and he wasn’t even logged on.</p>
<p>Things took a turn for the better, though, when I was invited into a <a href="http://www.socitm09.net/blog/">SocITM09 Conference</a> Wave, with <a href="http://twitter.com/ChimeraX">Alan Coulson</a> waving live from the SOCITM conference. This coverage really showed the potential of the platform. Alan live-blogged from the event in detail, adding links in where he could to slideshows posted online. This really helped those of us who were interested but not at the event to get a feel for what was going on (especially when combined with the live Twitter stream on the #socitim09 hastag).</p>
<p>At the same time, <a href="http://sarahlay.com/">Sarah Lay</a> and I had a bit of a chat within the broader Wave conversation (this is what Google call a ‘wavelet’).</p>
<p>Right now Wave is mostly a live chat type of system, like a souped-up MSN Messenger, where you can watch people type in real-time, replete with typos and corrections. But beneath the bonnet, it’s no <a href="http://www.urbandictionary.com/define.php?term=Halfords%20Hero">Halfords Hero</a>. It’s packed full of top-notch features and has bags of potential.</p>
<p>Things I learned:</p>
<ul>
<li>Wave looks great. It does some      cool stuff, which are <a title="http://mashable.com/2009/05/28/google-wave-guide/" href="http://mashable.com/2009/05/28/google-wave-guide/">better explained      by Mashable</a> than by me.</li>
<li>As you’d expect from a product      that isn’t even in Beta, it’s a bit buggy (I’ve crashed out a few times), but      the interface generally works well, is easy to understand and has some      interesting features. Search isn’t integrated with proper Google Search      yet, so the results are a bit iffy, but no doubt this will be fixed in      time.</li>
<li>Wave is considerably more      interesting once you know a handful of people with logons. Like anything      else on the interwebs, unless you’ve got someone to talk to you’re just      belming into the void.</li>
</ul>
<p>Things I didn’t learn:</p>
<ul>
<li>What Google Wave is actually <em>for</em>.      For many years now I’ve had the principles of SMART objective-setting      drilled into me, where one considers what one wants to achieve before      working out how to get there. I’d imagine this applies as much to product      development as communications strategy, and I wonder if somehow this      missed the key step of identifying the problem before developing a      solution.</li>
</ul>
<p>On the other hand, a lack of clear purpose isn’t always a problem. I mean, Twitter isn’t really <em>for </em>anything, yet it’s clearly successful. I can’t help liking Wave. I’m a massive geek, and I love geeky things.</p>
<p>I’m not sure what use it has right now for council communications. Apart from anything else, you need a decent browser and good connectivity to make the most of it – we often lack both in the public sector, and in many areas of the country (particularly rural ones) our residents do too. The potential is there, but we need the technology to catch up.</p>
<p>Nonetheless, I can see plenty of applications for it in other areas of online life. In our ‘wavelet’, <a href="http://sarahlay.com/">Sarah Lay</a> and I discussed how the interface reminds us in many ways of journalists’ newswires, with rapid and quick-fire updates adding to an ongoing, fast-developing narrative produced by collective intelligence and effort.</p>
<p>I’ve seen this in action a few times; first, on September 11 2001, and second, on July 7 2005. On the former, working in a newsroom I watched the story unfold via successive text and picture updates (from a small number of sources like AP, Reuters and AFP). Four years later, we saw the collective intelligence of hundreds of Londoners quickly produce a summary of events on Wikipedia using a variety of sources and reports.</p>
<p>I can see Wave taking this to its next logical step, with collective effort producing a collaborative document including text, photo, video, maps, links, etc. It has the added bonus that it can be played back, so you can see how the narrative developed.</p>
<p>Now clearly you can’t sustain or develop a platform just so it can come into its own in the case of a huge but fortunately rare event. But the principle – of harnessing collective effort and intelligence to produce a single multi-media document – applies in all sorts of areas.</p>
<p>You could, for instance, use Wave for an online debate, adding different streams to the discussion and enhancing this with text, video, maps, and so on. This can be played back to show the evolution of the conversation.</p>
<p><a href="http://www.ide-smith.co.uk/?p=233">Michele Ide-Smith posits a scenario</a> where technology like Google Wave could really enhance citizen consultation. Online consultation on a housing development, she suggests, could begin with a short video and interactive maps, followed by discussion and debate on the issue facilitated online. Discussions can be replayed and key points responded to during or after the live event.</p>
<p>Eventually <a title="Google Apps" href="http://www.google.com/a/">Google Apps</a> and <a title="Google Docs" href="http://docs.google.com/">Docs</a> will be integrated with Wave, giving it bags more potential (especially so for organisations that move to cloud computing).</p>
<p>Will it replace email? Maybe. Outside of work, where I drown in the stuff, I use email less and less, increasingly favouring things like Twitter, Facebook and IM, so a product which brings together the best of all of these could be just the thing we need.</p>
<p>I’m still thinking about what, if anything, Wave could do for us internal communicators specifically. There’s now a handful of us with Wave accounts, so I’m hoping to organise an Internal Comms Wave later this week to check out the features and think about how it can enhance our own work. If you’re on Wave and you’re interested in taking part, drop me a line or leave me a comment and I’ll invite you in.</p>
<p>One final thing: I can’t log on to Google Wave without getting the Pixies’ Wave of Mutilation as an earworm. I suspect this is just me. Is it?</p>
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			<media:title type="html">Sharon O&#039;Dea</media:title>
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		<title>October&#8217;s dead tree reading list</title>
		<link>http://sharonodea.co.uk/2009/10/01/octobers-dead-tree-reading-list/</link>
		<comments>http://sharonodea.co.uk/2009/10/01/octobers-dead-tree-reading-list/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 13:28:17 +0000</pubDate>
		<dc:creator>Sharon O'Dea</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[readitswapit]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://sharonodea.co.uk/?p=133</guid>
		<description><![CDATA[I love books. I always said when I grew up I wanted to have my very own library. And now I have. I&#8217;ve got a ladder and everything. Granted, my need for a ladder is greater than most. Anyway, inspired by Sarah Lay and Dave Briggs, here&#8217;s my Dead Tree Reading List for this month: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sharonodea.co.uk&amp;blog=9007078&amp;post=133&amp;subd=sharonodea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I love books. I always said when I grew up I wanted to have my very own library. And now I have. I&#8217;ve got a ladder and everything.</p>
<p>Granted, my need for a ladder is greater than most.</p>
<p>Anyway, inspired by <a href="http://www.sarahlay.com/2009/09/reading-list/">Sarah Lay</a> and <a href="http://davepress.net/2008/03/10/dead-tree-web-20-reading-list/">Dave Briggs</a>, here&#8217;s my Dead Tree Reading List for this month:</p>
<p><img class="aligncenter size-medium wp-image-140" title="bookstack" src="http://sharonodea.files.wordpress.com/2009/10/bookstack1.jpg?w=300&#038;h=225" alt="bookstack" width="300" height="225" /></p>
<p><a href="http://www.amazon.co.uk/Risk-Science-Politics-Dan-Gardner/dp/1905264151">Risk: The Science and Politics of Fear (Dan Gardiner)</a>: At work I&#8217;ve been thinking lately about how we handle risk. Does our perception of risk create organisational paralysis? Often potential risks prevent us from innovating and trying new things. Do we need to get more used to taking risks?</p>
<p>Most books on risk look at the gap between statistical likelihood and perception of risk; this one goes into the psychology and politics of fear, so hopefully is a good basis on which to look at these questions.</p>
<p><a href="http://www.amazon.com/My-Invented-Country-Isabel-Allende/dp/0060545674">My Invented Country (Isabel Allende)</a>: In this book, Allende explores her own perceptions and understandings of her home country, Chile. I admit I&#8217;m a little obsessed with South America, but I picked this up as it reminded me of <a href="http://en.wikipedia.org/wiki/Imagined_communities">Benedict Anderson&#8217;s concept of nation as imagined community</a>.</p>
<p><a href="http://www.amazon.co.uk/gp/product/1861978375/ref=pd_lpo_k2_dp_sr_1?pf_rd_p=471057153&amp;pf_rd_s=lpo-top-stripe&amp;pf_rd_t=201&amp;pf_rd_i=1861978928&amp;pf_rd_m=A3P5ROKL5A1OLE&amp;pf_rd_r=0D3KVV0S4ZVS656MVDRQ">We Think (Charles Ledbeater)</a>: This book explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate. That&#8217;s why the web is such a potent platform for creativity and innovation and has the potential to transform our democracy. I love this stuff.</p>
<p><a href="http://www.amazon.co.uk/Here-Comes-Everybody-Happens-Together/dp/0141030623/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1254402269&amp;sr=1-1">Here Comes Everybody (Clay Shirky)</a>:  This looks at organising without organisations. The social web gives us the tools to make group action a reality. That, in turn, could change our whole world.</p>
<p>The latter two are part of the growing body of literature (digital as well as dead tree) on the potential of the social web to transform the way we live our lives.</p>
<p>By lowering transaction costs and allowing people to self-0rganise, the web makes possible a whole raft of activity that was previously impossible or simply uneconomic.</p>
<p class="description_big">So, for example, if you love reading and regularly buy books, you&#8217;ll know that new books are expensive. Even when you buy secondhand books, you get charged a fortune for postage and packing.</p>
<p class="description_big">The social web makes alternatives possible. <a href="http://www.readitswapit.co.uk"> ReadItSwapIt</a> is a book exchange website which allows users to simply swap the books they no longer want for ones they do want &#8211; for free.</p>
<p>Once you&#8217;ve finished a book, just register it with ReadItSwapIt and then find a book that you want to read. If someone has a book you like, you can arrange to post them to each other. All you pay is the cost of postage.</p>
<p>In my years of living in poky flats with shelf-space at a premium, I operated a strict(ish) one-in, one-out system using ReadItSwapIt that kept my bursting-at-the-seams shelves at some kind of equalibrium (and saved me a fortune).</p>
<p>A fine example of the way the web can transform the way we do business with each other, if you ask me.</p>
<p><em>Anti-Disclaimer: Links above aren&#8217;t affiliate ones, so I don&#8217;t make any money if you buy the books. However, I am probably obliged by my employers to point out there are more free books than you can shake a stick at available at your local, council-run library.<br />
</em></p>
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