Following the latest in a series of policy announcements which favour the old (who vote) over the young (who don’t), this morning I wondered: what we can do to engage non-voters? If the people who don’t currently vote turned out, how different would our policy choices be?
It’s clear many of us care about democracy and the need for mass participation, yet too many of us feel it’s just not delivering in its current form. Too many of us think it’s not worth us taking part, or aren’t sure what we can do to engage people with politics. So I asked:
Would anyone be up for a VoteCamp or VoteHack, looking at platforms and strategies to get more young people to turn out?
— Sharon O’Dea (@sharonodea) January 6, 2014
The reaction on Twitter was overwhelmingly positive. It’s always best to strike while the iron’s hot, so I briefly caught up with James Cattell and Alex Blandford after work, and together we came up with a vague plan for UK Vote Camp – an initiative aimed at increasing participation in the 2015 General Election.
The idea, in a nutshell: We believe that by bringing policymakers, geeks and citizens together, we can better understand why democratic participation is low, and find ways we can use technology, online engagement and other strategies to engage people with the democratic process.
We’re proposing a series of unconference-type sessions in the year leading up to the 2015 general election, with the end goal of increasing turnout amongst those groups who generally don’t normally come out and vote.
So how do we do that?
I don’t know. That’s kind of the point. I care so much about voting that I honestly skipped down to the polling station to vote for the first time in the European Elections 1999. Yeah, really. But I’ll concede I’m atypical, and I can totally understand the reasons why someone might not turn out. Some of them are structural; in a constituency based system someone might legitimately feel their vote doesn’t count. Short of reforming the voting system, there not much I can do about that. But there are plenty of people who simply feel the current system could somehow be better. Plenty of people who feel that if they had something to vote for, or better understood why their vote mattered, then maybe they would. That, I think, we can do something about.
Can we help people understand the power of their own vote? Can we improve democracy? I reckon we can.
So let’s talk
First, we need to understand what it is that makes people think it’s not worth turning out. Some issues are to do with our voting system. Others are to do with improving understanding of what we vote for, when and why. Data could help; insight into voter turnout could help people see the potential impact that those who previously didn’t vote could potentially have. Voter engagement matters, too. There’s plenty we can learn from successful peer engagement campaigns like Obama’s.
I’m proposing we kick off with a day to discuss why participation is low, and what we can do about it.
Then let’s make some stuff
Once we know why people don’t vote, let’s use our collective talents to try and bridge some of those gaps so voting becomes a more worthwhile proposition for more people. Not with a lets-bring-the-tech-we-already-built-to-show-it-off hack day, but by defining some requirements and working together to make one or more things – apps, sites, engagement programmes, whatever – that help people to understand why voting matters.
Once we’ve made stuff, let’s iterate it. Let’s use what we know, and what we hear from others, to make democracy better, meeting every few months to improve what we’ve done. We have over a year until the general election – that’s enough time to make a real difference.
No, I don’t think it’s the answer to all the reasons why voter turnout is low, but we have to start somewhere. And if that somewhere is bringing together clever people who give a shit to come up with some decent ideas that we can iterate from, then imho that’s an excellent place to start.
Interested? Good. Come to the MySociety open hack this Wednesday, 8 January, at MOZldn at 5.30pm and let’s talk ideas. If you can’t come then, give me a shout – you can find me all over the internets.
Photo credit: secretlondon123