Silly season

We’re all familiar with the concept of silly season in the media. With the World Cup well and truly over, politicians on recess, schools on holiday and the courts shut for a few weeks, the papers are left scratching around for something to fill what the Germans call sommerloch – the summer [news] hole.

And so, too for internal communicators. With so many colleagues away, decisions aren’t being made and there’s a dearth of campaigns, updates or announcements. This means publications are unfilled and intranet pages reek of last week.

But while the papers have an endless supply of celebrity trivia and the annual parade of attractive a-level students picking up their results, corporate communicators have no such luxury. So how do we deal with slow news days?

Catch up with old news. With some space and time to spare, have a look back at the past few months and think about projects or initiatives which didn’t get as much attention as they deserved at the time. Are there any updates? Can you report on progress? You might earn a few brownie points by giving them some publicity now.

Recognition. Hertzberg’s work on motivation found a significant proportion of people are motivated to work because of the recognition they get for it. With budgets tightening and under-inflation payrises talked about for many, now’s the time to focus on those non-financial rewards and motivations. By taking the opportunity to recognise the hard work our colleagues have been putting in, we can better motivate them to say, stay and strive.

Admit defeat. Silly season is an international phenomenon – one familiar in offices around the globe. With so many colleagues – especially those with children – away, making significant changes or announcements is always going to prove difficult; any important communications made now might be missed by those colleagues who are away.

Why not take some time to focus on some housekeeping tasks, to make sure your intranet is running smoothly, ready to hit the ground running in September (I’m tidying up our A-Z, which is proving more interesting than it sounds!)

How do you deal with slow news days on your intranet? Does it even bother you? Post your comments.

One thought on “Silly season

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